A Performance Partner For Car Wash Operators
how we can help.
Clean Dry Shiny helps car wash owners, operators, and developers plan, build, improve, and operate successful car wash businesses. From site selection, due diligence, budgeting, design, and construction oversight to operations support, employee training, maintenance planning, and chemical distribution, we bring real-world car wash experience to every stage of the process.
We’re not just suppliers — we’re multi-site owner/operators. That means we have real P&L experience and a throughput + cost per car understanding.
At the end of the day, its about results, and here's just a snippet of real results we've provided:
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Reduced chemical usage from $0.58/car to $0.32/car, significantly reducing operating costs for a 10 site car wash chain in Southern California.
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Converted a Full-Service car wash to a Flex car wash and increased Gross Sales and Cars Washed (Volume) Year-Over-Year by 40% and 85.40%, respectively, despite the lower Dollar Per Car average ticket cost (down from $19.32 to $14.59 per car).
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Increased 19.97% growth in Gross Sales and 19.23%, while increasing EBITDA by 59% at an Express car wash that had been opened for 10 years.
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Oversaw construction from groundbreaking to Certificate of Occupancy of a $5.5M car wash facility in Utah, completing the project on time and within budget.
This isn't something we can do,
this is something that we've done.
Click on a service below to learn more:
about.
Clean Dry Shiny is based in Bakersfield, California, a region known for hard work, logistics, distribution, agriculture, energy, and getting products where they need to go. That foundation shapes the way we do business: practical, reliable, responsive, and built around serving operators in the real world.
Clean Dry Shiny was created for car wash owners who want more than a vendor. We understand that chemistry, equipment, training, water quality, labor, customer experience, and cost-per-car all work together. When one part of the process is off, the entire operation feels it.
Our goal is simple: help operators produce a cleaner, drier, shinier car while improving consistency, efficiency, and profitability. We bring an owner-operator mindset to every site we support, combining chemical distribution with practical consulting, real-world tunnel knowledge, and a commitment to measurable results.
Led by industry experience from Braulio Alvarez and Brian Guiniling, Clean Dry Shiny brings decades of hands-on car wash knowledge to the table. From daily operations and team leadership to site development, brand building, tunnel performance, and customer experience, our background is rooted in actually running and improving car wash businesses.
Our Philosophy
We believe a great car wash starts with the fundamentals: the right chemistry, the right application, the right equipment, and the right process.
Our approach is not to simply sell products. We look at the full wash experience, from presoak to rinse, drying, reclaim water, equipment condition, employee execution, and the customer’s final impression. Every recommendation should serve a purpose, every chemical should earn its place, and every adjustment should move the business forward.
We believe in:
Performance over guesswork.
Decisions should be based on wash quality, cost-per-car, consistency, and customer satisfaction.
Partnership over transactions.
Operators need a supplier who understands the pressure of running a site every day and who is willing to help solve problems, not just ship products.
Consistency over complexity.
The best systems are clear, repeatable, trainable, and built to perform even on busy days.
Profitability with accountability.
Better chemistry and better process should support better margins. Our work is focused on helping operators control cost, reduce waste, improve results, and create a wash customers want to return to.
Experience that understands the tunnel.
Our recommendations are shaped by real car wash experience, not theory. We know the difference between a product that looks good on paper and a process that performs under volume, weather, water-quality challenges, labor constraints, and customer expectations.
EXECUTIVE TEAM OVERVIEW
Braulio Alvarez — Operations & Management
Brian Guiniling — Construction, Development & Brand Strategy
With a combined 55+ years of experience in the car wash industry, Braulio Alvarez and Brian Guiniling bring a highly complementary partnership focused on operational excellence, strategic growth, and innovative customer experiences. Together, they have successfully developed, scaled, and operated high-performing car wash businesses across California and beyond.
Operational Leadership & Multi-Site Management
Braulio Alvarez leads operations with over three decades of hands-on industry experience. Beginning his career in 1990, he advanced from entry-level roles to senior leadership, developing deep expertise in team development, quality control, and multi-site management.
As an Area Manager at Cruz Thru Express Car Wash, Mr. Alvarez oversaw multiple locations across a 150-mile territory, managing personnel, training programs, and maintenance operations. He played a key role in scaling the company from one location in Bakersfield California, to ten across Southern California, ensuring consistent operational standards and strong leadership at each site.
Following the company’s acquisition by Mister Car Wash, he oversaw regional operations in California, managing more than 160 employees and supporting continued growth and performance.
Construction, Development & Innovation
Brian Guiniling brings 25+ years of experience in car wash operations, construction management, budgeting, and brand development. At Cruz Thru Express Car Wash, he led the design and construction of nine locations, managing projects from concept through completion while helping define the company’s brand identity.
He has driven innovation within the car wash space through the development of proprietary systems, including license plate recognition and RFID technology for streamlined member processing, as well as unique customer experiences such as immersive wash features and digital engagement tools.
As Construction Manager for Mister Car Wash, Mr. Guiniling led ground-up builds and large-scale remodels across multiple states, working closely with architects, contractors, and municipal agencies to deliver complex projects on time and within budget.
Proven Growth & Ownership Experience
In 2019, Alvarez and Guiniling partnered to acquire Splash Auto Spa in Ridgecrest, California, successfully converting the site from a full-service model into a modern flex-serve operation now known as Blue Rocket Express Car Wash.
In 2020, they expanded their portfolio with the acquisition of Sail Thru Car Wash. Together, they continue to oversee all aspects of operations, development, and strategic growth, combining disciplined execution with creative brand positioning to drive customer engagement and long-term success.
Construction & Project Management Expertise
In addition to his car wash experience, Mr. Guiniling served as a Construction Project Manager for Klassen Corporation, a general contractor based in Bakersfield California, managing a project portfolio valued at approximately $100 million. His experience spans public, medical, hospitality, and community projects, further strengthening the team’s ability to execute complex developments efficiently and cost-effectively.
Leadership Philosophy
Alvarez and Guiniling share a commitment to:
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Operational excellence and consistency
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Employee development and strong team culture
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Innovative customer experiences
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Efficient, cost-conscious project execution
Their combined expertise in operations, construction, and brand development positions them as a proven team capable of delivering high-quality car wash facilities and sustained business performance.
